Wei Mingfeng, the company founder, Doctor of Nutrition, graduated from the School of Food Science, China Agricultural University.

Previously worked at the Food Safety Supervision and Inspection Institute of the Ministry of Health (now known as the National Food Safety Risk Assessment Center), engaged in the inspection, supervision, and evaluation of health-related products.

In 1996, he was awarded the title of "Outstanding Communist Party Member" by the Chinese Academy of Preventive Medicine.In 1997, he was awarded the title of "Young Skilled Worker" by the Chinese Academy of Preventive Medicine.In 2018, awarded the title of "Pioneer of the Health Industry" by the Chinese Medical Association 28 years of professional experience in health related product registration technical services.

Currently serving as the Deputy Director of the Kexin Food and Health Information Exchange Center, Vice President and Secretary General of the Nutrition and Special Food Branch of the China Medical and Health Culture Association, and Visiting Professor at Qingdao Agricultural University.